On opening the box, shoppers are greeted by a bold print of women of different shapes and colours, making the unwrapping experience more unique and in line with the retailer’s focus on inclusivity and female empowerment.Įlsewhere, apparel brand, Cousins Collective, combines its mailers with branded tissue paper and a thank-you note, showing how they can still wow their customers on delivery. The inside of its packaging is pink with bold but simple branding, creating a premium feel. This can be achieved through the inclusion of personalised messaging, storytelling, or gifts, and can help to create an exciting unwrapping experience.īrands that are meeting these varying delight expectations include lingerie retailer, Womanhood. Going further than this, brands should be capitalising on the potential for packaging to project a wider brand image, with innovative design and branding helping to provide an experience that is in line with their identity and that enhances the purchasing journey.Ī best-in-class ‘delight’ solution leveraging to packaging to have conversations with customers helping brands to differentiate from competitors and build long term customer relationships. In many cases this can be achieved via methods such as elevating product presentation through wrapping the product with branded tissue paper and stickers. Delight: leveraging packaging as marketing toolīrands operating in the premium apparel segment must ensure their primary and secondary online packaging presents the products in a stylish way. Once the product is delivered to the customer, the empty package can be dropped in mail for pickup. This type of packaging eliminates the need for plastic and/or paper materials required to package products. This method of tying the garments also reduces the packaging space requirements of the products, making them easily transportable and deliveredĮlsewhere, the California-based sustainable fashion brand, Toad&Co has partnered with Limeloop – a US based startup, to deliver products in a vinyl package, that can be opted by customers upon checkout. It has been employing the use of strips of raffia palm tree to tie its garments, that has been successful in keeping the products safe and in good condition during processing and delivery. The premium lifestyle clothing brand, prAna, is one operator that is excelling in this area. This means easy opening and closing for returns, and the integration of ‘smart’ features, such as QR codes, to help provide more information and context with respect to delivery. Taking this one-step further using snug or lean packaging can serve to both help optimise logistics and transportation of products, while also making it easier for items to be delivered or collected.Ī best-in-class ‘deliver’ solution meets each of these demands, at the same time as more broadly ensuring that packaging is human-centric. by GlobalDataĪt an absolute minimum, it is vital that items arrive in good condition, in packaging formats that are both robust and easy to transport. Read this report now if you want to maximize growth using in-depth market predictions. Key trends affecting the global luxury apparel market.Hot issues and profiles of leading brands.Retailer and brand market shares, 2019-2021.
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This growth is only expected to continue, and GlobalData’s free report Global Luxury Apparel Market Trends, Size and Forecasts out to 2025, can assist companies in understanding the drivers behind this growth, as well as potential inhibitors and key trends affecting the market. This growth has largely been due to strong demand in the key market of APAC, with the lifting of restrictions leading consumers to spend more on luxury goods for events such as holidays and social occasions. The global luxury apparel market has seen exceptional recovery since 2021, after the inevitable sales decline in 2020 due to the pandemic.
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